TikTok Shop Launch Playbook

TikTok Shop is doing what Instagram Shop never could: actually moving product. Brands launching well are scaling to 5-figures monthly within their first quarter.

The 7-Step Launch

1. Pick the right SKU. Sub-$50 AOV, visually demonstrable, broad appeal.

2. Set up the shop properly. GMV-eligible category, full product listings with TikTok-native imagery.

3. Find 10 affiliates in week one. Use TAP (TikTok Affiliate Program) and seed product manually.

4. Ship 30 organic videos in month one. From your account + creators. Volume > polish.

5. Run TikTok Shop Ads (Video Shopping Ads). Boost top organic performers.

6. Live shop once a week minimum. Live commerce drives 25–40% of GMV for top brands.

7. Iterate creative weekly. Track which hooks convert. Double down on winners.

Brands sleeping on TikTok Shop in 2025 will lose ground fast.