Luxe Living — –52% CAC Growth
A home decor brand stuck at a $40 CAC. We restructured campaigns, fixed attribution, and scaled spend 3x at half the cost.
Project Details
The Challenge
Luxe Living Home was experiencing severe scaling resistance. As they pushed their monthly meta ad spend past $15,000, their Customer Acquisition Cost (CAC) spiked to an unprofitable $40. Their campaigns lacked structured visual messaging and clean attribution, leading to wasted ad spend.
Our Strategy & Execution
We overhauled their advertising infrastructure and tracking layer. We integrated server-side tracking through Meta Conversions API (CAPI) paired with a Triple Whale dashboard to resolve attribution gaps. We then restructured campaigns to concentrate spend on winning A/B tested hook formulas and high-margin product bundles.
Data-Driven Attribution: Scaling Ad Spend Safely and Profitably
When scaling an e-commerce brand, basic browser tracking is no longer reliable due to ad blockers and privacy changes. By utilizing advanced Conversions API and attribution hubs, we pinpointed exactly which lifestyle bundles and angles were converting warm leads, allowing us to confidently double ad budgets.
Key Accomplishments
Metric Performance Graph
Luxe Living Home — Launching Profitable Funnels
We replicate these consolidated structure and creative testing blueprints across all D2C e-commerce stores we develop or market.
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