Nova Foods — 2.4M views Growth
A clean-label food brand needing a viral TikTok-led launch. 2.4M views in 30 days, 38K new IG followers.
Project Details
The Challenge
Nova Foods had launched a brilliant range of healthy snacks but was struggling to get noticed by retailers and digital buyers. They lacked a structured marketing funnel to scale product awareness and drive online velocity in a highly competitive D2C environment.
Our Strategy & Execution
We designed a viral product launch framework on TikTok. We set up an automated affiliate seeding engine that distributed product samples to 100+ health creators weekly. The organic reach was then backed by Meta and TikTok Advantage+ paid campaigns targeting winning creative hooks.
Leveraging Creator Seeding to Build Massive Social Proof at Scale
By seeding physical products directly to passionate creators, we built an army of advocates who produced genuine, highly engaging product reviews. We then amplified these high-converting videos using Spark Ads and broad paid targeting, scaling their revenue profitably.
Key Accomplishments
Metric Performance Graph
Nova Foods — Launching Profitable Funnels
We replicate these consolidated structure and creative testing blueprints across all D2C e-commerce stores we develop or market.
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